BRAZIL
States of Piauí, Alagoas and Pernambuco
500,000 trees replanted in Brazil’s Northeast Region by 2021
In the last 25 years, more than 55 million hectares of forests – covering an area the size of France – have been cut down in Brazil. The regions targeted by our reforestation projects are located in the states of Piauí, Alagoas and Pernambuco. These regions practice extensive ranching and overgrazing has devastated the land. For 30 years, the Nordesta organisation has been combating the disappearance of tropical forests through reforestation and education operations.
Caudalie supports Nordesta in its efforts to plant 500,000 native trees by the end of 2021 in order to create real forest corridors which will enable the return of biodiversity. The project also includes plans to reintroduce endemic bees which are particularly well adapted to the pollination of local flora: Amazonian Meliponas. In addition to their essential action in the preservation of ecosystems, these bees produce an exquisite honey that local families can sell.
INDONESIA CORAL GUARDIAN
3,000 corals transplanted, restored and protected
Caudalie is joining forces with CORAL GUARDIAN through a programme that restores and protects coral reefs. In 2019, more than 3,000 corals will be transplanted, restored and protected in Indonesia (Hatamin site) thanks to this partnership.
ANTIGUA AND BARBUDA REEF WORLD
Raising awareness and educating people about preserving the marine ecosystem
Caudalie is supporting REEF WORLD and helping to implement a certification programme named Green Fins, aimed at stakeholders in the diving and snorkelling industry. This code of conduct developed by UN Environment, promotes best practices among stakeholders who may damage the marine ecosystem. This programme has led to a quantifiable reduction in the threats and damage to coral reefs in the face of a growing threat level due to climate change and pollution from the land. It has been successfully implemented in Antigua and Barbuda through diving practice that respects the environment.
FRANCE SURFRIDER FONDATION
Raising awareness and mobilising citizens around beach pollution
Caudalie has chosen to support SURFRIDER FOUNDATION EUROPE in rolling out the Initiatives Océanes (Ocean Initiatives) programme. This environmental awareness-raising programme aims to improve citizens’ behaviour by bringing them face-to-face with the impact humans have on nature. It operates through aquatic waste-collection networks organised by volunteers on beaches, lakes, rivers and seabeds.
MADAGASCAR
20,000 trees planted by 2021
Reconciling environmental protection with the socio-economic development of local communities
PERU
42,000 trees planted by 2020
Agroforestry in coffee and cocoa farming and recovery of damaged spaces in the Peruvian Amazon
YUNNAN GREEN FOUNDATION China
490,000 trees planted by 2021
Since it was founded, Caudalie has taken a stance against animal testing, and in accordance with European regulations, it does not test its products on animals. Caudalie uses alternative methods to test its ingredients and finished products, and it does not use ingredients of animal origin. Since 2014, Caudalie has also been supporting the Institute for In Vitro Sciences (IIVS) which develops and optimizes in vitro tests as an alternative to animal testing. As the international leader in the field of scientific research on in vitro testing techniques, IIVS also carries out awareness and education programs to foster the use and acceptation of these alternative methods throughout the world.